THE HISTORY OF VERTICAL
It’s no secret that the cannabis industry is booming today. But years ago, before cannabis really began its transition to legitimate business, only a handful of intrepid entrepreneurs saw the potential opportunity. The stigma of cannabis was still strong when Todd Kaplan mentioned his new venture to his forum within the business networking group, YPO. In a group of executives who run some of the largest companies in the world, there were plenty of naysayers and many words of caution. But Todd persisted, and with the management team he built over decades running healthcare companies, his cannabis company began to grow.
It didn’t take long to realize where the benefits of their experience in healthcare ran out, and that they needed to bring other strong and experienced business leaders on board. Through a variety of YPO and other contacts, Todd was introduced to Drew Milburn, Courtney Dorne, Jeff Silver and Charles Houghton. Equally enthusiastic about the opportunities cannabis business had to offer, it was immediately clear that putting this group together created a synergistic energy that is rarely found in business, and especially in the cannabis industry.
A TRULY VERTICAL INTEGRATION
Today, Vertical operates in California, Arizona and Oregon, across the entire supply chain, with plans for further expansion. This esteemed group of executives have created one of the first and largest full vertically integrated companies in cannabis.
Including planning, permitting, development and operation of cultivation, extraction, manufacturing, distribution and retail facilities, along with product development, co-packing, branding, marketing, education, and legal compliance, Vertical does Everything Pertaining to Green.
As the company has grown and transformed into its current state, they’ve stayed true to their core mission and values. The entire management team still meets every Monday morning to update each other on progress and goals, and their vision for the future of the company. Through their own operations and the great partnerships they’ve formed, Vertical’s footprint has become one of the largest in the industry. Yet, at the core they’re still a group of intrepid entrepreneurs who see a great opportunity in cannabis and work hard every day to capitalize on it.