Vertical is focused on servicing all retailers in the markets in which it operates either directly through its distribution company or through 3rd party distribution partners. Our approach will mirror that of the beverage alcohol industry whereby we have a dedicated team of sales consultants and brand ambassadors working the market, building relationships with retailers and merchandising on site.
Many existing dispensary operators are struggling to update systems and operations to comply with new regulations. Vertical’s extensive experience with the METRC (Marijuana Enforcement Tracking Reporting Compliance) system, tried and tested standard operating procedures, and access to legal and operational resources provide dispensaries with tools and expertise that far exceed what they could otherwise access.
Vertical integration also solves many of the supply chain issues that consistently afflict the industry. Vertical’s technology enables constant monitoring of inventory levels and can automatically alert distribution partners for timely restocking. In addition, cash management and accounting procedures ensure financial operations run smoothly while providing checks and balances in an environment that was previously plagued with shrinkage. With Vertical’s extensive management and operational expertise, they are setting the standard for legally compliant and highly effective retail outlets and home delivery operations in the industry.
Vertical will operate a limited number of retail outlets opportunistically and for R&D purposes. When we do, Vertical creates inviting retail spaces targeted to the new cannabis customer. A high end, welcoming environment appeals to the highest spending demographics. While dispensary partners carry a wide range of products that will satisfy all types of shoppers, merchandising philosophy is centered on premium brands. As the new wave of recreational users enter the store, they will be looking for guidance from staff. Strategic education and product training turn budtenders into brand ambassadors who confidently lead consumers to featured offerings. In addition, customer engagement through community events, public education, and customer appreciation days builds a relationship with the customer base and make Vertical dispensaries a welcome part of the neighborhood.