For each Vertical Giving Grant, applicants will be rewarded based on their brand/cannabis- adjacent business with a unique point-of-view, created/run by individuals (or pairs) who are diverse, have a relentless drive for success, a willingness to put in sweat equity, and care about making their community a better place. This program is not about the applicant's resume or past...It's about where they want to go. Our viewable detailed rubric is what our application panel will base awardees on.